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Unlock the Power of Video Marketing: Why Vancouver Realtors Need it to Stand Out and Close More Deals
As a real estate agent in Vancouver, it’s important to stay ahead of the game in crafting your marketing plan. You need to cater to your clients’ preferences. As reported by HubSpot, a staggering 66% of consumers turn to video content to gain insights about a brand or product. This trend applies to real estate as well, because potential buyers and sellers often seek out real estate video content to inform themselves about the market and properties. By incorporating real estate video into your marketing strategy, you’ll have a competitive edge and provide value to your clients.
As a real estate agent in the greater Vancouver area, you understand the importance of making a good impression on potential buyers. The use of high-quality visual content can help set your listings apart and make them more appealing to potential buyers. Real estate videography is one of the best ways to showcase a property and help it stand out in a crowded market. Here are 5 reasons why every real estate agent in Vancouver should consider using video to sell their listings faster and grow as a realtor.
1. Increased Engagement
Video is a powerful tool that can capture the attention of potential buyers and keep them engaged. When it comes to real estate, a video tour of a property can provide a much more immersive experience than still photos. It allows buyers to get a feel for the space and see the property in motion, which can help them form a better connection with the property.
Consider the video we created for Sal Toosi, a REAL brokerage agent. While a standard property tour would have sufficed, it wouldn't have received 14,000 views as people flock to social media for entertainment, not just advertisements. That's what the Super bowl is for!
2. Better Showcasing of Properties
A professional real estate videographer in Vancouver can help showcase your listings in the best possible light. With the right camera angles, lighting, and editing, a videographer can bring out the best in a property and help it stand out from the rest. A well-made video can highlight the unique features of a property, giving potential buyers a better idea of what it has to offer.