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Unlock the Power of Video Marketing: Why Vancouver Realtors Need it to Stand Out and Close More Deals
As a real estate agent in Vancouver, it’s important to stay ahead of the game in crafting your marketing plan. You need to cater to your clients’ preferences. As reported by HubSpot, a staggering 66% of consumers turn to video content to gain insights about a brand or product. This trend applies to real estate as well, because potential buyers and sellers often seek out real estate video content to inform themselves about the market and properties. By incorporating real estate video into your marketing strategy, you’ll have a competitive edge and provide value to your clients.
As a real estate agent in the greater Vancouver area, you understand the importance of making a good impression on potential buyers. The use of high-quality visual content can help set your listings apart and make them more appealing to potential buyers. Real estate videography is one of the best ways to showcase a property and help it stand out in a crowded market. Here are 5 reasons why every real estate agent in Vancouver should consider using video to sell their listings faster and grow as a realtor.
1. Increased Engagement
Video is a powerful tool that can capture the attention of potential buyers and keep them engaged. When it comes to real estate, a video tour of a property can provide a much more immersive experience than still photos. It allows buyers to get a feel for the space and see the property in motion, which can help them form a better connection with the property.
Consider the video we created for Sal Toosi, a REAL brokerage agent. While a standard property tour would have sufficed, it wouldn't have received 14,000 views as people flock to social media for entertainment, not just advertisements. That's what the Super bowl is for!
2. Better Showcasing of Properties
A professional real estate videographer in Vancouver can help showcase your listings in the best possible light. With the right camera angles, lighting, and editing, a videographer can bring out the best in a property and help it stand out from the rest. A well-made video can highlight the unique features of a property, giving potential buyers a better idea of what it has to offer.
3. Better Social Media Engagement
Social media is an important marketing tool for real estate agents, and video can help you get more engagement and reach a wider audience. Video content is more eye-catching and is known to receive higher engagement rates on platforms such as Facebook, Instagram, and TikTok compared to still images or text-based posts.
Take the following video by Amir Hamzehali on Instagram as an example. Not only he uses this medium to showcase his luxury listings but also Amir takes advantage of videos to grow his audience by throwing in content that is less transactional.
By incorporating video content into your social media strategy, you can showcase your listings in a way that is both informative and visually appealing. This can help you build a stronger online presence and increase your reach on social media. Additionally, using video on social media can help you establish yourself as a knowledgeable and professional realtor, which can help you attract more clients and build a positive reputation in your industry.
5. Enhanced Personal Brand
In today’s digital age, personal branding is crucial for real estate agents to stand out from the competition. By incorporating video content into your marketing strategy, you can enhance your personal brand and set yourself apart from other agents.
Using video allows you to showcase your knowledge, expertise, and personality, which can help build trust with potential clients. It also provides an opportunity to showcase your listings in a unique and professional way, which can help increase their visibility and attract more buyers.
In addition to attracting potential buyers, a strong personal brand can also help you find your next client faster. By consistently producing high-quality video content and showcasing your expertise and personality, you can establish yourself as a go-to realtor in your area. This can help you attract repeat business and generate new leads more easily.
Take a look at the following examples by Emily Moyes and Alan Calimbas. Emily’s Instagram reel has nothing to do with selling real estate, but a smart agent understands that by showing their true personality on social media, their ideal client will connect with them on a deeper level as a result of their shared interests, hubbies, etc.
Alan’s video, while still related to real estate, does what so many agents fail to do. They take it too seriously and forget that social media users don’t come to these platforms to watch their boring market update videos!
4. Improved SEO
Using video for your listings can also improve your search engine optimization (SEO). Real estate video content can help you rank higher on search engines and make it easier for potential buyers to find your listings.
Video is a must-have tool for real estate agents in the greater Vancouver area. With its ability to engage potential buyers, showcase properties effectively, and improve SEO, it is an investment that will pay off in the long run. If you want to make a lasting impression on potential buyers and stand out in a crowded market, consider working with a professional real estate videographer in Vancouver to create high-quality video content for your listings.