Key competencies

1 year of work experience in Recruitment Marketing

I had the chance to be a part of UBC’s recruitment marketing team to attract top international and domestic students to the university. Many of the principles that we used there would still prove helpful for PHSA.

01 Proficiency in digital content creation

Since 2018, I have been creating digital content such as photos, videos, podcasts, and written content to support different marketing teams that I have joined. Having the ability to communicate clearly and effectively using all of these media is crucial for any successful marketing coordinator.

02 Ability to work well in a team-driven environment

Being empathetic allows me to collaborate effectively with other stakeholders.

03 Portfolio

Customer Case Study

Created a video testimonial as well as a written case study to showcase a happy customer. For PHSA, this can be a current employee spotlight.

Tools used: Final Cut Pro, Photoshop, InDesign, Lightroom, Audacity, and WordPress

UBC Biomedical Engineering

Commissioned by the recruitment marketing team at UBC to produce a video to promote the biomedical engineering program.

Podcast

Recorded, edited, and distributed the first season of the Afternoon T podcast to promote a local software development studio.

Explainer Animation

Produced an animation to promote a new product by explaining an issue that this new product addresses. This task required the approval of several stakeholders throughout its 2-months-long timeline and I was able to achieve that without any major setbacks by being proactive in my communication efforts.

Social Media Management

Initiated an online educational platform dedicated to teaching photography and videography to Persian creators around the world with channels on Instagram and YouTube and grew those channels to 10.4k and 830 followers, respectively.

Facebook and Google Ads

Created and optimized multiple paid campaigns using Facebook Ads Manager and Google Ads to increase website traffic.

Video Tutorial

Produced a video tutorial to assist customers in setting up their product.

Press Release

Wrote a press release to announce the introduction of a brand new product.

Kind Words

Sam was a content creator on my team. I was impressed by his creativity and initiative. He produced great work for our UBC social channels and helped to grow reach and engagement. I appreciated his data-driven decision-making and he was a pleasure to work with.
Houston WhitePrevious Manager

I was continually impressed by the professional quality and creativity evident in his video projects, and his ability to produce content on very short deadlines. Working within UBC brand standards can also be a challenge, but he did a good job of tailoring our social content to meet our brand positioning, messaging and visual identity.
Jessica AllenPrevious Manager

Sam has been amazing to work with. He possesses incredible skills for audio and video production, but more importantly has been extremely dependable and consistent in delivering high quality work. I would recommend him to any potential employer in a heartbeat.
Pauline LeePrevious Manager